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strategy / design / technology / ai

Independent design company for the AI era.

We design
what shouldn’t
be /DEFAULT

meet the unit ↓With ❤ from Mexico
A night street with people passing beneath a surveillance camera

Intelligence
is context.

systems don’t live on screensobserved / not generated
03 / non/assistedhow we work

An agency
of agents.
Run by/
people.

We don’t scale by hiring faster. We run a small unit of agents on the mechanical work, and keep one person responsible for every decision that leaves the studio.

05 agents / 01 human
the unitselect an agent / see what it actually returns
01 / researchdensity field / not a dashboard
returns
signal map
verbatim bank
pattern log
hands off to
strategy
never decides
what matters
a job movesbrief/ unit runs in parallel/ human cuts/ one thing ships
04 / non/linearintelligence

AI is not a service.
It’s part of the studio.

drag the track / it resolves as it lands

Understand

12,400 tickets3 field interviewschurn at day 9two mental models61% features unusedlanguage mismatch

/ People don’t want more options. They want fewer decisions.

Explore

modularsingle-screenvoice-firstmap-ledpredictivecard stacktimelineambientwalletgraphcanvasqueuelayersbriefing

/ 20 possibilities → 5 territories → 3 directions worth building.

Prototype

wireframestate mapmotion speclive dataon-device build

/ A prototype that answers, not a deck that argues.

Build

design systemfront-endagentsevaluation harnessrelease train

/ Design × engineering × AI in one loop, not three handoffs.

Learn

usage signaldrop-offprompt logshuman reviewmodel swap

/ The product keeps getting more specific.

01 / 05
05 / non/conformingcontact

Let’s get a coffee
/ and talk about your project.

how should we contact you?
carried from ask non/ / edit freely